Top Trends at CHFA East 2018


The weekend of September 15-16, 2018, CHFA brought together our Members, Associates and non-members to showcase the latest and greatest in health and wellness. And there was no shortage of things to be excited about! The industry is ever-evolving as more and more people become aware of the benefits for choosing natural health and organic products – and after walking the aisles of the tradeshow, there are many new products to be added to your wellness roster!

Here are six top trends from CHFA East that you can expect to see more of in the near future.

Lifestyle preference products

We all consume food and choose products differently and for different reasons. This has certainly caught on and now offered are products that cater to each consumer’s preference – vegan and ketogenic were top contenders in this category. There were many keto-friendly foods, including, ice cream. You can still satisfy that sweet tooth! For those who opt vegan, plant-based products were everywhere from “mylk” beverages to skin-care options.

Products for kids


We saw an influx of peanut-free options, smaller portion sizes and convenience as an overall theme for parents looking for quick and healthy choices for their kids. Many varieties of natural and organic gummies, beverages and pasta were available for the choosing to help parents feel more confident and understand ingredients in the treats they might be giving to their kids. When it came to inside the home, more naturally derived cleaning supplies were all the rage. Fall cleaning, anyone?



It’s been a category of its own for years to support skin and joints. There was a flurry of new products and innovation in the formats for how to take it – powders, teas, bone broth and capsules. There was a big focus on the processing and formulation of collagen products to ensure they’re clean and provide maximum value, being mixed with other nutrients.

Fermented Foods


Gut health is a topic that we know many are talking about and will be a point of study for a while, as studies are uncovering the uniqueness of each person’s microbiome. When it comes to fermented foods, the ante has been upped in this space from the days of kefir, kombucha, sauerkraut and kimchi. While these are still favourites, the repertoire of what is being fermented is growing – fermented herbs and kefir and kombucha with mushrooms. It’s clear these foods are revolutionizing to appeal to tastes and variety.

Innovative Beverages


Being able to consume a variety of beverages is healthy and also convenient, as schedules become busier and products that offer an on-the-go substitutes are desired. CHFA East was packed with these options: vegetable drinks, pre-and probiotic drinks with apple cider vinegar benefits. The list goes on!



Sustainable packaging was a big focus as many companies look to be more eco-friendly. Many of the plastic-free alternatives are also very popular as people look to reduce waste in the products they use every day.

These are just some of the trends we’ll start to see more of – and that Canadians can benefit from when shopping in their local CHFA member store. To find these options and more, check out to find your nearest retailer.

Emily Arsenault