Top Trends From Expo West


Christmas is one of my favourite holidays. You’re probably thinking, “Michelle, Christmas was three months ago. Spring is literally next week!” But to best describe my excitement about Expo West, I have to relate it to how I feel about Christmas.

Expo West really is like Christmas to me. It creates a magic by bringing together an entire industry to connect, learn and experience the innovations in natural health and organic products.

Over the past weekend, I had the pleasure of attending Expo West with Helen Long, CHFA President, and Judy Sharpe, our Director of Trade Shows and Conferences. It was two magical days of connecting with CHFA Members who were also in attendance, learning about new products and trying the latest the industry has to offer. As usual, it did not disappoint.

Spending the time walking along the trade show floor, there were some clear trends that emerged. This is my list of the top five:



I’m not talking those kind of shots, but rather small booster shots that are high-pressure processed (HPP) to ensure quality and flavour. These wellness shots promise to provide ingredients in the closest form possible to the plants they originated from in one delicious single serving or shot. With typically no sugars, sweeteners, artificial or natural flavours or preservatives added, they’re a perfect way to get in a shot of good health on the go.

Flavours and benefits vary between brands but I found many contained ginger, turmeric, wheatgrass, spirulina, chlorophyll and caffeine to help keep the immune system strong and energy-high while also providing a daily dose of antioxidants.

Adult squeeze pack snacks

According to Katherine Wintsch, founder and CEO of The Mom Complex and featured speaker at Expo West, one in five meals are eaten in the car. With 76 per cent of mothers in the workforce, and kids involved in more and more extracurricular activities, mealtime is happening on the go. Sitting around the table to eat together on a regular basis is becoming less common and when it does happen, it doesn’t last long. The average dinnertime is now only 12 minutes, and convenience is key for both adults and kids.

Families are more likely to eat small portable snacks in the car before and after soccer practice as “dinner.” Because of this, squeeze pack snacks are no longer just for the kids. More products are becoming available that offer balanced nutrition with organic veggies and fruit, including some with added vegan protein, for adults on the go.

Clean beauty with a focus on collagen

Because we all know it’s not just what you put in your body but also what you put on it that makes a difference, the natural health and wellness beauty category continues to grow, from mineral-based makeup to edible beauty care with a strong focus on collagen.

As we age, it’s estimated that collagen production typically slows at a rate of 1.5 per cent per year after the age of 25. As a result, collagen fibres in the body begin to break down, increasing the signs of aging like wrinkles, tendon injuries, joint pain and even brittle hair and nails. With an increasing aging population, more collagen-focused natural health products are becoming available, as well as chews, bars and powders containing collagen.

Bone broth

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The trend of collagen continues with the popularity of bone broth.

Simmering animal bones to extract gelatin from collagen-rich joints produces an anti-inflammatory broth that contains amino acids and minerals to support digestion. Manufacturers of bone broth have jumped on the convenience bandwagon with portable packaging and even individual-sized servings to go.

With a larger industry trend of changing the meat we eat, many products are certified organic with grass-fed and pasture-raised bones, containing no added or artificial ingredients. For my vegan and vegetarian friends, don’t worry, there are also many mushroom and miso-based broths available.

Nut butters


This isn’t necessarily a new trend, but nut butters continue to grow in popularity, with a greater focus on plant-based proteins. Moving away from peanut and almond butters, I noticed more cashew, walnut, and (nut-free) seed butters. Unlike the highly processed peanut butter available in plastic containers at large grocery stores, artisan nut butters contain no artificial flavours or preservatives, and are made with simple and recognizable ingredients.

What’s new are the flavours, including oatmeal cookie, orange, chocolate espresso and even savoury flavours like buffalo (containing cayenne, garlic and other spices), garlic parmesan, and sage and rosemary!

Some of these products are already available or will be coming soon to your local CHFA Member health food store. Click here to find one near you, so you can try out some of these new and exciting trends for yourself!

Emily Arsenault